About Us

Elizabeth Cole, LLC Design Decor & Furniture serves to the trade exclusively. Our 20,000+ square feet space houses favorite and varied furniture product lines, as well as an extensive selection of unique accessories, art and floral products. Elizabeth Cole, LLC was established to provide quality product selections and attentive customer care to interior designers. 

Johnna Cole Schmitz
Johnna began her career in the furniture business in 1998 for a large, high-end retail furniture store in Austin, Texas. Her responsibilities there included operations and training of employees.

Later in 2003, Johnna served as Vice-President of a Houston showroom that specialized in model merchandising, as well as catering to interior designers.

These many years in the business positioned Johnna to pursue her dream of creating and opening a showroom to the trade. In early 2009, she partnered with Trish McCall and Julie Purkey and together they opened Elizabeth Cole, LLC on May 4, 2009.

Ruben Freeman
Ruben has over sixteen years in the retail and wholesale furniture and design industries. Throughout his career, Ruben has earned the respect and admiration of the design community as a result of his unique talents and capabilities in providing customers with creative resources through the extraordinary vignettes he presents.

 Steven Alley
Stevens’ breadth of experience spans from Los Angeles based high-end residential interior design to curating a line of products for a large importer of home décor and accessories. Steven is renowned for his ability to meld color, spirited spontaneous accessorizing and juxtaposition of raw and refined elements. Steven’s talents and work ethic are a certain combination to help customers with any project large or small. 

"I  love using Elizabeth Cole!  They are on my go-to list for nearly every project. I think the buyers are very talented, always ahead of the trends.  They are great about assisting with special orders or hard to find pieces.  The accessory room is a treasure trove and I never leave empty-handed. My clients love it too.  Whether they accompany me or simply enjoy what I select, they always feel like they have special things that they won’t see elsewhere.  The attractive space is well organized into charming settings and vignettes to suit any style.  It’s great to see so many ideas in one space!"

                                                                                                             - Pamela O'Brien

                                                                                        Pamela Hope Designs


"As an interior designer, I've purchased home furnishings from many wholesale companies over the past twenty five plus years. Elizabeth Cole is my number one go-to choice for furniture & accessories for my design projects. From the receptionist who offers a welcoming greeting, to the design staff who works with me room by room, to the warehousemen who check all incoming furnishings, wraps and loads my selections, EC guarantees that my client's homes are beautifully decorated. I've recommended Elizabeth Cole to other interior  designers and will continue to do so!"

                                                                                                       - Bonnie Faltin

​                                                                Organize This...Decorate That!